Tag: aiapplication

• February 25, 2026

  Orchestrating the Future of IMC through AI

  This Integrated Marketing Communications strategy for Boost Juice was developed in MARK255, AI Marketing Implementation. The project received a High Distinction and was recognized by the Associate Dean of Education for its forward-thinking integration of AI-powered automation. The work involved comprehensive persona mapping, budget reallocation guidelines with 10% flexibility for high-performance channels, and the conceptual…