Digital Identity & Content Strategy: @thesydneyvintage
Building a niche community through historical storytelling and visual documentation.
This project involved the creation and management of @thesydneyvintage, an Instagram-based digital archive dedicated to documenting Sydney’s architectural heritage and social history. Identifying a lack of accessible historical content on social media, I developed a content strategy focused on high-quality original photography and research-driven storytelling.
Key project milestones included:
- Market Identification: Recognizing a gap in the digital landscape for curated historical content focused on Sydney’s colonial and modern architecture.
- Agile Prototyping: Utilizing a “Fast, Cheap, Simple, Tiny” (F.I.S.T.) methodology to iterate content styles, engagement tactics, and platform expansion.
- Community Engagement: Building an active follower base of history enthusiasts, architects, and locals through consistent visual branding and interactive history-based captions.
This “Digital Artefact” serves as a case study in social media management, brand development, and visual curation, proving my ability to take a project from initial ideation to a sustained digital presence.
Digital Artefact
My project @thesydneyvintage was created to share images of vintage architecture and history to an online community of users who share the same passion of learning about Sydney’s past. I wanted to create the project to share my own photos as well as providing users with an insight into what Sydney was like in the…
Module 3: Making
The project of @thesydneyvintage has grown so much from its initial creation. I am very pleased to see the page on Instagram develop into what it is today. In this module of ‘Making’ I have been brainstorming on ideas of how to develop the current Instagram page as well as possibly expanding into another platform.…
Module 2: Prototyping
The DA project of @thesydneyvintage was created to promote Sydney’s vast history from its brilliant architecture to the original settlers who shaped the city and modern Australia. The project includes content and information on historical sites and people through taking photos of historic sites and statues. Each post on Instagram features photos I have taken,…
Project Beta
I decided to make @thesydneyvintage to address the lack of historical Instagram accounts based in Sydney. I have created my posts through taking pictures of historically significant sites across the city in order to produce content that is interesting and relevant to my followers/users through identifying the purpose of each building and its architectural style.…
Module 1: Ideating
For this Module I had a few ideas but settled on focussing on photography and history. These were the ideas I initially thought of Idea 1. Travelling across Sydney and taking photographs of historical locations and historical architecture and then sharing these photos on a media platform such as Instagram or Pinterest. Idea 2. Creating…
PHOEBE LOW 