In an era of rapid digital shift, marketing is no longer just about reaching an audience; it’s about understanding them with precision and engaging them with integrity. This section of my portfolio explores the intersection of Generative AI tools and strategic marketing.
From automating complex IMC campaigns for market leaders like Boost Juice to using visual psychology to tell the story of sustainable brands like EcoThread, my work focuses on using AI as a bridge between data-driven logic and human-centric storytelling. These projects demonstrate my ability to utilize tools like Base44, Midjourney, and Strategic Prompting to drive real-world ROI without losing the ‘soul’ of the brand.
Unreel: Brand Strategy & AI
The Concept: In a crowded market of generic supplements and conflicting health advice, “Unreel” was born from a simple mission: to help people unreel their healthiest selves through science-backed vitamins designed with total transparency. As a core part of my marketing portfolio, Unreel isn’t just a supplement brand—it’s a data-driven ecosystem designed for a generation…
EcoThread: Visualising Sustainability through AI
The Brief: Circular Fashion for a New Generation EcoThread is an Australian sustainable fashion brand that turns a problem—recycled ocean plastics—into a solution. Tasked with creating strategic marketing visuals for Gen Z and Millennial consumers, I looked to bridge the gap between hard environmental data and the soft, aspirational lifestyle of conscious fashion. The Strategy:…
Digital Storytelling: The Power of the Origin Story
The Brief: Humanizing a Global Giant Canva is a household name, but behind the billion-dollar valuation is a very human story of frustration, perseverance, and a 19-year-old university student who just wanted to design a yearbook page without her computer crashing. For this project, I developed a digital storytelling campaign focused on Melanie Perkins’ journey—transforming…
Orchestrating the Future of IMC through AI
This Integrated Marketing Communications strategy for Boost Juice was developed in MARK255, AI Marketing Implementation. The project received a High Distinction and was recognized by the Associate Dean of Education for its forward-thinking integration of AI-powered automation. The work involved comprehensive persona mapping, budget reallocation guidelines with 10% flexibility for high-performance channels, and the conceptual…
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