Author: phoebe2280
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Orchestrating the Future of IMC through AI
This Integrated Marketing Communications strategy for Boost Juice was developed in MARK255, AI Marketing Implementation. The project received a High Distinction and was recognized by the Associate Dean of Education for its forward-thinking integration of AI-powered automation. The work involved comprehensive persona mapping, budget reallocation guidelines with 10% flexibility for high-performance channels, and the conceptual…
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Digital Storytelling: The Power of the Origin Story
The Brief: Humanizing a Global Giant Canva is a household name, but behind the billion-dollar valuation is a very human story of frustration, perseverance, and a 19-year-old university student who just wanted to design a yearbook page without her computer crashing. For this project, I developed a digital storytelling campaign focused on Melanie Perkins’ journey—transforming…
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EcoThread: Visualising Sustainability through AI
The Brief: Circular Fashion for a New Generation EcoThread is an Australian sustainable fashion brand that turns a problem—recycled ocean plastics—into a solution. Tasked with creating strategic marketing visuals for Gen Z and Millennial consumers, I looked to bridge the gap between hard environmental data and the soft, aspirational lifestyle of conscious fashion. The Strategy:…
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The Cold War and Monster Culture: a comparative analysis
At the beginning of the 1950s, the genre of science fiction was expanding, unleashing monstrous creations driven by scientific advancement and Cold War tensions. The British novel The Day of the Triffids (1951) with its bioengineered predatory plant monsters and the American film Them! (1954), with its radioactive mutated giant ants are two texts that…
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The Continuing Story of Work (in 2050)
Welcome back to another BCM325 blog post exploring the future of work, employment patterns and the gig economy. As we established in my previous 2040 blog post, the very concept of the future of work is being propelled globalisation, AI and cultural shifts. These forces dictate how we work, altering employment patterns and creating opportunities…
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Lost in the Machine: Cyberpunk’s Warning
What would you do if your reality was an illusion and your brain has been hacked by AI? This future studies blog post will explore the common threads I found between the cyberpunk worlds constructed in Ghost in the Shell (1995) and The Matrix (1999) from my live posting analysis on Discord. Both regarded as…
PHOEBE LOW 