Author: phoebe2280
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Workplace (R)Evolution
Header Image generated with Google Gemini; prompt was the workplace of 2040 The workplace as we know it is changing. Advances in technology are reshaping how we work, altering employment patterns and creating opportunities for the gig economy. Technology such as artificial intelligence and its ability of machine learning is the main driver behind this…
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Monster Plants on the March!
Header Image: The Day of the Triffids “Here was a plant that had learned to walk- what of that?” (Wyndham 1951, p. 42) It was 1951 when English writer John Wyndham wrote his science fiction blended horror masterpiece, The Day of the Triffids. A novel that has had a lasting impact on the science fiction-horror…
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Exploring Humanity in 2001: A Space Odyssey and Her
This BCM325 post will be a personal reflection on what I found most fascinating about these films, the similar themes and ideas they both explored as well as my experience on live posting on discord with my classmates. 2001: a Space Odyssey (1968) directed by Stanley Kubrick, depicts an advanced future where humanity has ventured into space…
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She’s Definitely Mercedes
For my research into digital communities I decided to research the She’s Mercedes Instagram account. She’s Mercedes is a marketing campaign that connects the women of the Mercedes-Benz brand. Launched in 2015, this campaign just celebrated its fifth birthday and has been utilised on Instagram as a “platform dedicated to inspiring, connecting and empowering women…
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Happiness is a Warm Mercedes
Ethnographic findings: Engaging in Community In the last week of my media ethnography, my research methodology changed from observation to participation- it was my turn to contribute to the digital community. So far so good. I think the photo is actually quite good and it blends in well with the other photos on the She’s…
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The Ballad of Mercedes and Porsche
Ethnographic Findings Entry 3: Brand Image & Competitors This week I will look into brand image of Mercedes-Benz and what competing brands are doing to incorporate women into their brand through campaigns similar to She’s Mercedes. Brand Image Created Through She’s Mercedes: The She’s Mercedes marketing campaign is a summary of everything the Mercedes-Benz brand…
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All Across The (She’s Mercedes) Universe
Ethnographic Findings: Earned Interactive Media This week for my Media Ethnography I planned to investigate the use of Tags (both location + hashtags) and User Generated Content created and shared to the She’s Mercedes. The aim of this week is to establish the following: What user generated content is being produced How are they received?…
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Lucy in the Sky With Pastel G-Wagens
Ethnographic Findings; Comments First Look/Scroll of Field Site : @shesmercedes Feeling of inclusiveness as I am associated with the brand through my car. And seeing images of cars like mine makes me feel a part of the community and to be honest makes me feel like going out for a drive. I don’t feel excluded…
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Ethnography: Project Pitch
As per the previous blog posts I have proposed to research and investigate a media niche of mine. This media niche is a marketing campaign launched by a large global organisation that utilises multiple platforms- however I will be focussing on Instagram. The aim of my project is assess this marketing campaign by becoming an…
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Marketing & Ethnography
Now that I have established my media niche, field site and method. I intend to do a little background research into ethnographic investigations conducted on Instagram that involve marketing communications. Social Media marketing communication began in the early 21st century and has since grown to become a very important medium for brand communication. “In this…
PHOEBE LOW 