Author: phoebe2280
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Planning an Ethnographic Investigation
This week in BCM241 we discussed methods and methodologies of ethnographic research and which method used to approach the research/observation component for this project. The topic I explored last week for my media niche is a marketing/PR campaign on Instagram created by Mercedes-Benz titled She’s Mercedes. After problematising this particular media platform I have found…
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A New Niche & Field Site
Welcome back, here in week two of my BCM241 journey, I have decided to change direction with my ethnographic investigation. Nordic Noir would be a great topic for this project however, I have chosen to ethnographically research a media niche of mine that is closer to my field of study- marketing & advertising. The new…
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Media Niche?
Niche: “denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.” Google Dictionary So what’s my media niche? You could probably could say Nordic Noir/Crime drama in particular, the Danish television show The Bridge (or Bron/Broen). The Bridge, a cold, dark and gritty Danish crime production that…
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Techno-Orientalism: Visually Amazing yet Highly Destructive
Techno-Orientalism: a term used to describe a futuristic setting with neon drenched images of the Far East combined with themes of science fiction and cyberpunk, often seen through the media in books and films. Techno-Orientalism is a product of Orientalism- a representation of Eastern countries through a Western perspective. Said (1978 pp. 9) states “The…
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Reflecting
The project for BCM212 Understanding Research Practice was quite the success, the data both quantitative and qualitative provided a very useful insight to people’s thoughts and feelings about physical activity and how it can impact the student experience while studying at UOW. If I were to complete this same project again, I would make changes…
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The University Experience Variable: Exercise
How important is exercise to you? Perhaps you are an absolute fitness junkie or your regular couch potato who occasionally goes for a walk around the block. It has been clearly established that exercise helps with not only your physical health but also your mental health. Research has proven that the benefits of regular exercise…
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Project Pitch
You know that feeling when you have studied and worked on university tasks for way too long? Your brain has turned to mush and you can no longer function due to the information overload from our university studies. This feeling of mush can also occur after a two hour lecture on economic trade-offs in the…
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Project Idea?
I’m sure you know of that university feeling. That feeling when your brain has turned to mush after hours of study, or a two hour long lecture on economics discussing trade offs in the market. Anyway, we’ve all been there. A feeling that your brain can no longer function due to an overdose of study or…
PHOEBE LOW 